Melania Trump's New Series: Why Amazon is Betting Big Again

Amazon is launching a new series focusing on Melania Trump, a senior advisor to the first lady has said,, months after the company lost millions on a Melania documentary movie.

Marc Beckman told conservative news network Real America’s Voice on Tuesday: “This fall, we are following the film with a docuseries, surrounding the first lady.”

“It’s a completely different look at her world,” he said, adding, “It gives the viewers a little bit of a peek into what happens right at the beginning of the new 47^th presidential administration.”

The documentary film Melania was released in January of 2026 and followed the 20 days leading up to President Donald Trump’s second inauguration.

Amazon paid $40 million for the project, the highest price ever paid for a documentary, which cost an estimated $75 million overall when factoring in a massive $35 million marketing campaign. The film grossed $16.6 million worldwide.

The film opened with stronger‑than‑expected box office returns in its opening weekend, but suffered declining fortunes after drawing overwhelmingly negative reactions from critics and film buffs.

This is a developing story; more to follow.